@font-face{font-family:Gmarket;src:url('assets/GmarketSansBold.woff') format('woff');font-weight:700;font-display:swap}
:root{--cream:#fff8e8;--ink:#241e27;--purple:#803e91;--purple-dark:#62306f;--yellow:#f5bf35;--mint:#8bd8ae;--pink:#edacbe;--line:2px solid var(--ink);--heading:Gmarket,'Arial Rounded MT Bold','Malgun Gothic',sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--cream);color:var(--ink);font-family:'Pretendard',-apple-system,BlinkMacSystemFont,'Segoe UI','Malgun Gothic',sans-serif;font-size:17px;line-height:1.75;word-break:keep-all;overflow-wrap:break-word}a{color:inherit;text-decoration:none}button,a,summary{-webkit-tap-highlight-color:transparent}button,summary{font:inherit}img{display:block;max-width:100%;height:auto}h1,h2,h3,p{margin:0}h1,h2,h3{font-family:var(--heading);font-weight:700;letter-spacing:-.065em;line-height:1.35}h2{font-size:clamp(2.3rem,3.7vw,3.8rem)}p+p{margin-top:1.1rem}strong{font-weight:800}ul,ol{margin:0;padding:0;list-style:none}::selection{background:var(--mint);color:var(--ink)}:focus-visible{outline:3px solid #d85124;outline-offset:6px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}.skip-link{position:fixed;top:-80px;left:20px;background:var(--ink);color:white;z-index:200;padding:10px 20px}.skip-link:focus{top:15px}.section{padding:110px max(6vw,calc((100vw - 1260px)/2));position:relative}.section-index,.eyebrow{font-size:14px;font-weight:800;letter-spacing:.035em;margin-bottom:22px}.section-index{display:flex;align-items:center;gap:12px}.section-index:before{content:'';width:28px;height:2px;background:currentColor;flex:none}.section-heading{max-width:780px}.section-heading>p:last-child{margin-top:28px}.purple{color:var(--purple)}.yellow{color:var(--yellow)}.lead{font-size:clamp(1.05rem,1.5vw,1.3rem);font-weight:750;line-height:1.8}.small-copy{font-size:15px}.underline-mark{position:relative;z-index:0}.underline-mark:after{content:'';height:.13em;position:absolute;bottom:.03em;left:0;width:100%;background:var(--yellow);border-radius:60% 25%;z-index:-1;transform:rotate(-2deg)}
.reading-progress{position:fixed;left:0;top:0;width:100%;height:4px;transform:scaleX(0);transform-origin:left;background:var(--purple);z-index:110}.site-header{height:95px;background:var(--cream);display:flex;align-items:center;justify-content:space-between;padding:0 max(4vw,calc((100vw - 1340px)/2));border-bottom:var(--line);position:sticky;top:0;z-index:100}.brand{width:104px;flex-shrink:0}.brand img{width:104px;height:70px;object-fit:contain}.site-header nav{display:flex;gap:38px;font-size:15px;font-weight:750}.site-header nav a{position:relative;padding:12px 0}.site-header nav a:after{content:'';position:absolute;bottom:7px;height:3px;background:var(--purple);left:0;right:0;transform:scaleX(0);transform-origin:left;transition:transform .25s}.site-header nav a:hover:after{transform:scaleX(1)}.button{display:inline-flex;justify-content:center;align-items:center;min-height:61px;padding:15px 36px;border:var(--line);border-radius:999px;background:var(--yellow);font-weight:850;font-size:17px;line-height:1.35;box-shadow:4px 4px 0 var(--ink);transition:transform .2s,box-shadow .2s,background .2s;white-space:nowrap}.button:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--ink)}.button:active{transform:translate(3px,3px);box-shadow:1px 1px 0 var(--ink)}.button-purple{background:var(--purple);color:var(--cream)}.button-purple:hover{background:var(--purple-dark)}.button-small{font-size:15px;min-height:46px;padding:12px 23px;box-shadow:3px 3px 0 var(--ink)}.button-note{font-size:14px;margin-top:18px;color:#5b505a}.hero{padding-top:65px;padding-bottom:42px;display:grid;grid-template-columns:1.05fr 1fr;align-items:center;min-height:calc(100svh - 95px);column-gap:3vw}.hero-copy{z-index:2}.hero .eyebrow{display:inline-block;border:1.5px solid var(--ink);border-radius:999px;padding:5px 16px;font-size:13px;margin-bottom:25px}.hero h1{font-size:clamp(2.5rem,4.55vw,4.6rem);line-height:1.27;letter-spacing:-.075em}.hero-cost{display:block;font-size:.57em;letter-spacing:-.05em;margin-bottom:15px}.hero-cost strong{font-size:1.32em;color:var(--purple)}.hero-description{margin:27px 0 25px;font-size:17px;line-height:1.9}.hero-art{position:relative;align-self:center;will-change:transform;margin:20px -30px 0 -10px}.hero-art>img{width:100%;aspect-ratio:1/1.05;object-fit:contain;mix-blend-mode:multiply}.hero-sticker{position:absolute;right:0;top:-5%;border:var(--line);border-radius:50%;background:var(--mint);padding:20px 25px;text-align:center;transform:rotate(10deg);line-height:1.5;box-shadow:4px 5px 0 var(--ink)}.hero-sticker>span:first-child{font-size:13px;font-weight:800}.hero-sticker strong{display:block;font-family:var(--heading);font-size:24px;letter-spacing:-1px}.hero-sticker .spark{position:absolute;left:-20px;top:-22px;font-size:47px;color:var(--purple);line-height:1}.art-spark{position:absolute;font-size:50px}.spark-one{left:-5%;top:12%;color:var(--purple);transform:rotate(-15deg)}.spark-two{right:-1%;bottom:8%;color:var(--purple);font-size:65px}.hero-aside{grid-column:1/-1;border-top:1px solid #c6baab;padding-top:20px;margin-top:46px;font-size:13px;color:#665e62;text-align:center}.chapter-strip{border-top:var(--line);border-bottom:var(--line);background:var(--purple);color:var(--cream);display:flex;justify-content:space-around;gap:22px;align-items:center;padding:20px 6vw;font-family:var(--heading);font-size:20px;overflow:hidden;white-space:nowrap}.chapter-strip b{color:var(--yellow);font-size:31px;line-height:1}.chapter-strip span:last-child{color:var(--yellow);font-size:29px;letter-spacing:.06em}
.problem{background:var(--yellow);display:grid;grid-template-columns:1fr 1fr;gap:7%;align-items:center;border-bottom:var(--line)}.problem-art{border:var(--line);border-radius:48% 48% 3px 3px;overflow:hidden;background:var(--yellow);box-shadow:9px 9px 0 var(--ink);transform:rotate(-3deg)}.problem-art img{aspect-ratio:1/1.1;width:100%;object-fit:cover;mix-blend-mode:normal}.problem-copy h2{font-size:clamp(2.2rem,3.2vw,3.3rem)}.problem-copy .lead{margin:25px 0 15px}.problem-copy>p:not(.section-index):not(.lead){line-height:1.85}.limits{padding-bottom:100px}.limits .section-heading{margin:auto;text-align:center}.limits .section-index{justify-content:center}.workflow-area{margin-top:55px}.workflow-caption{text-align:center;font-size:15px;margin-bottom:30px}.workflow{display:grid;grid-template-columns:repeat(7,1fr);gap:13px}.workflow li{border:var(--line);border-radius:12px;background:var(--cream);text-align:center;padding:21px 7px 18px;font-size:16px;font-weight:800;position:relative;transition:background .35s,transform .35s}.workflow li:nth-child(3n+1){--tile:var(--mint)}.workflow li:nth-child(3n+2){--tile:var(--yellow)}.workflow li:nth-child(3n){--tile:var(--pink)}.workflow-area.is-visible .workflow li{animation:task-flash 3.5s calc(var(--i,0)*.18s) 1 forwards}.workflow li:nth-child(2){--i:1}.workflow li:nth-child(3){--i:2}.workflow li:nth-child(4){--i:3}.workflow li:nth-child(5){--i:4}.workflow li:nth-child(6){--i:5}.workflow li:nth-child(7){--i:6}.workflow li span{display:block;font-size:13px;font-weight:500;margin-bottom:10px;color:#5d5260}.workflow li:not(:last-child):after{content:'›';position:absolute;right:-12px;top:36%;font-weight:800;font-size:22px;z-index:1}.workflow-summary{text-align:center;margin-top:27px;font-size:20px}.workflow-summary strong{color:var(--purple)}.tradeoffs{display:grid;grid-template-columns:1fr 1fr;gap:35px;margin:75px auto 0;max-width:1000px}.tradeoff{border:var(--line);padding:40px 42px 32px;border-radius:4px;position:relative;box-shadow:7px 7px 0 var(--ink)}.outsource{background:var(--pink);transform:rotate(-1.4deg)}.diy{background:var(--mint);transform:rotate(1.4deg)}.card-tab{font-family:var(--heading);font-size:21px;letter-spacing:-.04em}.stat{font-family:var(--heading);font-size:clamp(2.8rem,4.7vw,4.4rem);line-height:1.3;letter-spacing:-.09em;margin-top:25px}.stat small{display:block;font-family:inherit;font-size:14px;letter-spacing:-.03em;margin-bottom:7px}.stat span{font-size:.42em;margin-left:6px}.tradeoff>p:not(.stat){margin-top:20px;font-size:16px;line-height:1.8}.tradeoff .fine-print{font-size:12px!important;color:#554951}.time-bars{display:flex;gap:5px;margin-top:35px}.time-bars i{height:28px;border:1.5px solid var(--ink);background:var(--purple);flex:1;transform:skew(-10deg)}.limit-conclusion{text-align:center;margin:105px auto 0;max-width:820px}.limit-conclusion h3{font-size:clamp(1.7rem,2.7vw,2.65rem);margin:25px 0;line-height:1.6}.limit-conclusion h3 .underline-mark:after{height:.32em}
.partnership{background:var(--purple);color:var(--cream);display:grid;grid-template-columns:1fr 300px;column-gap:60px;border-top:var(--line);border-bottom:var(--line)}.partnership .section-heading h2{font-size:clamp(2.7rem,4.5vw,4.6rem)}.partnership .section-heading>p:last-child{font-size:20px}.zero-badge{width:260px;height:260px;border-radius:50%;border:3px solid var(--ink);background:var(--yellow);color:var(--ink);display:flex;flex-direction:column;justify-content:center;align-items:center;align-self:center;transform:rotate(9deg);box-shadow:10px 10px 0 #43224b}.zero-badge>span{font-weight:800;font-size:15px}.zero-badge>strong{font-family:var(--heading);font-size:110px;letter-spacing:-.1em;line-height:1.3;padding-right:10px}.zero-badge strong span{font-size:34px;margin-left:8px}.partnership-message{margin-top:65px;grid-column:1/-1}.partnership-message strong{color:var(--yellow);box-shadow:0 2px 0 var(--yellow)}.partnership-message>p+p{font-size:16px}.comparison-wrap{grid-column:1/-1;margin-top:45px;border:var(--line);border-radius:12px;overflow:hidden;background:var(--cream);color:var(--ink)}.comparison{width:100%;border-collapse:collapse;table-layout:fixed;font-size:17px}.comparison th,.comparison td{padding:21px 26px;border-bottom:1px solid #d9cfbb;text-align:left}.comparison th:first-child{width:22%}.comparison th{font-weight:800}.comparison thead{background:#eee6d7}.comparison thead th:last-child{background:var(--yellow);font-family:var(--heading);font-size:25px;letter-spacing:0}.comparison td:last-child{background:#fff0bb;font-weight:750}.comparison td:last-child strong{font-family:var(--heading);font-size:28px;color:var(--purple)}.comparison tr:last-child>*{border-bottom:0}.revenue{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;margin-top:42px;padding-top:8px;gap:45px}.revenue>div{display:flex;align-items:center;justify-content:space-between;gap:12px}.revenue>div>span{font-size:15px}.revenue strong{font-size:15px;white-space:nowrap;font-weight:500}.revenue b{font-family:var(--heading);font-size:44px;color:var(--yellow);padding:0 5px;line-height:1}
.services-layout{display:grid;grid-template-columns:1.3fr .8fr;gap:8%;align-items:start;margin-top:55px}.service-list{border-top:var(--line)}details{border-bottom:1.5px solid var(--ink)}summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:20px;min-height:86px;padding:20px 0}summary::-webkit-details-marker{display:none}.service-number{color:var(--purple);font-family:var(--heading);font-size:19px;min-width:35px}.service-list h3{font-size:24px;line-height:1.55}.toggle-icon{margin-left:auto;width:26px;height:26px;position:relative;flex-shrink:0}.toggle-icon:before,.toggle-icon:after{content:'';position:absolute;left:3px;top:12px;width:20px;height:2px;background:currentColor;transition:transform .25s}.toggle-icon:after{transform:rotate(90deg)}details[open]>.toggle-icon:after,details[open]>summary .toggle-icon:after{transform:rotate(0)}.service-list details>p{padding:0 22px 27px 55px;font-size:16px;line-height:1.9}.service-list details[open] summary{color:var(--purple)}.your-part{background:var(--yellow);border:var(--line);padding:40px 33px;transform:rotate(2deg);box-shadow:7px 7px 0 var(--ink);position:sticky;top:135px}.your-part h3{font-size:32px;line-height:1.4;margin-bottom:30px}.note-pin{position:absolute;right:26px;top:27px;font-size:60px;color:var(--purple);line-height:1}.your-part li{margin-top:25px}.your-part li strong,.your-part li span{display:block}.your-part li strong{font-size:18px}.your-part li span{font-size:14px;margin-top:5px}.cost-note{margin-top:32px;border-top:1.5px dashed var(--ink);padding-top:25px}.cost-note>span{display:block;font-size:13px;font-weight:700}.cost-note>strong{display:block;margin-top:9px;font-size:22px;letter-spacing:-1px}.cost-note b{color:var(--purple)}.cost-note p{font-size:13px;margin-top:13px;line-height:1.8}
.vision{background:var(--mint);border-top:var(--line);border-bottom:var(--line);display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:center}.vision-copy>p:not(.section-index){margin-top:25px;font-size:16px;max-width:500px}.growth-diagram{display:flex;flex-direction:column;align-items:flex-end;position:relative;padding-top:65px}.growth-caption{font-family:var(--heading);font-size:17px;transform:rotate(-8deg);position:absolute;left:0;top:0;border:1.5px solid var(--ink);border-radius:50%;padding:13px 20px;background:var(--cream)}.growth-step{height:90px;display:flex;align-items:center;justify-content:space-between;border:var(--line);padding:20px 25px;border-bottom:0;position:relative;box-shadow:7px 0 0 var(--ink)}.growth-step span{font-size:12px}.growth-step strong{font-family:var(--heading);font-size:23px;letter-spacing:-1px}.step-one{width:62%;background:var(--cream)}.step-two{width:75%;background:var(--pink)}.step-three{width:87%;background:var(--yellow)}.step-four{width:100%;background:var(--purple);color:var(--cream);border-bottom:var(--line);box-shadow:7px 7px 0 var(--ink)}.step-four b{position:absolute;left:-30px;bottom:-33px;font-size:76px;color:var(--yellow);line-height:1;-webkit-text-stroke:2px var(--ink)}
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:10%;border-bottom:var(--line)}.founder-title img{width:220px;margin:36px 0 0;transform:rotate(-8deg)}.founder-story article{display:flex;gap:25px;padding:30px 0 45px;border-bottom:1.5px solid var(--ink)}.founder-story article:first-child{padding-top:0}.founder-story article:last-child{padding-bottom:0;border-bottom:0;padding-top:45px}.founder-number{font-family:var(--heading);font-size:14px;display:flex;align-items:center;justify-content:center;background:var(--yellow);border:1.5px solid var(--ink);border-radius:50%;width:38px;height:38px;flex-shrink:0}.founder-story h3{font-size:clamp(1.6rem,2.3vw,2.3rem)}.founder-story p{font-size:17px;margin-top:22px}.fit{padding-top:100px}.fit .section-heading{margin:0 auto 55px;text-align:center}.fit .section-index{justify-content:center}.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:35px}.fit-grid article{border:var(--line);padding:42px 42px 40px;border-radius:10px}.fit-yes{background:var(--purple);color:var(--cream);box-shadow:7px 7px 0 var(--ink)}.fit-no{background:#eee5d5}.fit-symbol{font-size:53px;line-height:1;font-family:Arial,sans-serif;display:block;margin-bottom:28px}.fit-yes .fit-symbol{color:var(--yellow)}.fit-grid h3{font-size:24px;margin-bottom:25px}.fit-grid ul li{padding:15px 0 15px 23px;position:relative;font-size:16px;border-top:1px solid #ffffff38}.fit-grid ul li:before{content:'✓';position:absolute;left:0;top:15px;color:var(--yellow);font-weight:900}.fit-no ul li{border-color:#cfc3b2}.fit-no ul li:before{content:'–';color:var(--ink)}
.faq{display:grid;grid-template-columns:.65fr 1.35fr;gap:8%;padding-top:50px}.faq-heading{position:sticky;top:135px;align-self:start}.faq-heading h2{position:relative}.question-mark{display:inline-block;font-size:85px;color:var(--yellow);transform:rotate(12deg);margin-left:15px;-webkit-text-stroke:1px var(--ink)}.faq-list{border-top:var(--line)}.faq-list summary{min-height:81px;font-size:18px;font-weight:750;padding:23px 3px;gap:20px}.faq-list summary:hover{color:var(--purple)}.answer{padding:0 18px 26px 3px;font-size:16px;line-height:1.95}.platform-comparison{border:1px solid #c6baa5;margin:25px 0 0;background:#f4eddb}.platform-comparison div{display:grid;grid-template-columns:1fr 1.4fr;padding:13px 15px;border-bottom:1px solid #d7cab5;gap:10px;font-size:13px}.platform-comparison div:last-child{border:0}.platform-comparison dt{font-weight:600}.platform-comparison dd{margin:0;font-weight:800;color:var(--purple)}
.coffee{background:var(--yellow);border-top:var(--line);border-bottom:var(--line);display:grid;grid-template-columns:1fr 1fr;gap:7%;align-items:center;padding-top:90px;padding-bottom:90px}.coffee-art{border:var(--line);border-radius:48% 48% 8px 8px;overflow:hidden;background:var(--cream);transform:rotate(-3deg);box-shadow:8px 8px 0 var(--ink)}.coffee-art img{aspect-ratio:1/1;object-fit:cover;width:100%}.coffee h2{font-size:clamp(2rem,3.3vw,3.3rem)}.coffee-copy>p:not(.section-index):not(.button-note){margin-top:25px;font-size:17px}.coffee .button{margin-top:32px}.coffee .button-note{color:#51432c}.site-footer{display:flex;justify-content:space-between;align-items:center;gap:25px;padding:35px max(6vw,calc((100vw - 1260px)/2));font-size:14px}.site-footer img{width:95px}.site-footer p{margin-right:auto;font-weight:600}.site-footer>a:last-child{text-decoration:underline;text-underline-offset:5px}.mobile-cta{display:none}
.motion-ready .reveal{opacity:0;translate:0 30px;transition:opacity .75s ease,translate .75s cubic-bezier(.2,.65,.2,1)}.motion-ready .reveal.is-visible{opacity:1;translate:0 0}.hero-copy{animation:hero-enter .8s both}.hero-art{animation:hero-enter .95s .12s both}.hero-sticker{animation:sticker-in 1.1s .2s both}@keyframes hero-enter{from{opacity:0;translate:0 20px}to{opacity:1;translate:0 0}}@keyframes sticker-in{from{opacity:0;scale:.7;rotate:-15deg}to{opacity:1;scale:1;rotate:0deg}}@keyframes task-flash{0%,20%{background:var(--cream);translate:0 0}35%,100%{background:var(--tile);translate:0 -4px}}
@media(min-width:1550px){.hero{min-height:800px}.hero-art{margin-right:-20px}}
@media(max-width:1100px){.site-header nav{gap:24px}.section{padding:85px 6vw}.hero{padding-top:60px;padding-bottom:35px;min-height:730px}.hero h1{font-size:4.5vw}.hero-description{font-size:15px}.hero-sticker{padding:17px 21px;right:0}.hero-sticker strong{font-size:20px}.hero-art{margin-right:-15px}.problem{gap:6%}.problem-copy h2{font-size:3.3vw}.problem-copy p{font-size:15px}.partnership{grid-template-columns:1fr 235px;gap:35px}.zero-badge{width:220px;height:220px}.zero-badge>strong{font-size:93px}.partnership-message{margin-top:20px}.revenue{gap:30px}.revenue>div{align-items:flex-start;flex-direction:column}.services-layout{gap:5%;grid-template-columns:1.15fr .85fr}.your-part{padding:32px 25px}.workflow{gap:10px}.workflow li{font-size:14px}.tradeoff{padding:34px 30px}.fit-grid article{padding:35px 30px}.founder{gap:6%}}
@media(max-width:760px){html{scroll-padding-top:82px}body{font-size:16px}.site-header{height:78px;padding:0 6vw}.brand,.brand img{width:78px;height:56px}.site-header nav{display:none}.button-small{font-size:13px;padding:10px 16px;min-height:41px;box-shadow:2px 2px 0 var(--ink)}.section{padding:72px 7vw}.section-index{font-size:12px;margin-bottom:20px;letter-spacing:0}h2{font-size:clamp(1.9rem,6.2vw,2.7rem);line-height:1.4}.hero{grid-template-columns:1fr;padding:40px 7vw 25px;min-height:0;gap:0}.hero .eyebrow{font-size:11px;margin-bottom:23px;padding:3px 12px}.hero h1{font-size:clamp(2.6rem,8.8vw,4rem);line-height:1.25}.hero-cost{font-size:.53em;margin-bottom:12px}.hero-description{font-size:15px;margin:23px 0 23px;line-height:1.8}.hero .button{min-height:53px;padding:14px 32px;font-size:16px}.button-note{font-size:12px;margin-top:16px}.hero-art{margin:35px 0 0;justify-self:center;width:100%;max-width:440px}.hero-art>img{aspect-ratio:1.25/1}.hero-sticker{right:-2%;top:0;padding:14px 19px;box-shadow:3px 3px 0 var(--ink)}.hero-sticker>span:first-child{font-size:10px}.hero-sticker strong{font-size:18px}.hero-sticker .spark{font-size:32px;left:-14px;top:-12px}.spark-one{font-size:35px;left:0}.spark-two{font-size:42px;right:-3%;bottom:6%}.hero-aside{margin-top:25px;font-size:11px;line-height:1.6;padding-top:19px}.chapter-strip{gap:15px;justify-content:center;font-size:13px;padding:15px 5vw}.chapter-strip b{font-size:21px}.chapter-strip span:last-child,.chapter-strip b:last-of-type{display:none}.problem{grid-template-columns:1fr;gap:40px;padding-bottom:65px}.problem-copy{grid-row:1}.problem-copy h2{font-size:clamp(1.9rem,6.9vw,2.8rem)}.problem-copy h2 br:nth-child(1){display:none}.problem-copy h2 .purple br{display:none}.problem-copy h2 .purple{display:block}.problem-copy .lead{font-size:17px;margin-top:25px}.problem-copy>p:not(.section-index):not(.lead){font-size:14px}.problem-art{width:90%;justify-self:center;max-width:400px;box-shadow:6px 6px 0 var(--ink)}.problem-art img{aspect-ratio:1.13/1}.limits .section-heading{text-align:left}.limits .section-index{justify-content:flex-start}.section-heading>p:last-child{font-size:15px;margin-top:22px}.workflow-area{margin-top:37px}.workflow-caption{text-align:left;font-size:13px;max-width:290px;line-height:1.8}.workflow{display:grid;grid-template-columns:repeat(4,1fr);gap:12px 9px}.workflow li{padding:15px 3px 13px;font-size:12px;border-radius:9px;word-break:keep-all}.workflow li span{font-size:10px;margin-bottom:8px}.workflow li:nth-child(4):after{display:none}.workflow li:not(:last-child):after{right:-9px;font-size:18px}.workflow li:nth-child(n+5){transform:translateX(30%)}.workflow-summary{font-size:16px;line-height:1.8;margin-top:23px}.tradeoffs{grid-template-columns:1fr;gap:32px;margin-top:48px}.tradeoff{padding:30px;box-shadow:5px 5px 0 var(--ink)}.card-tab{font-size:19px}.stat{font-size:48px;margin-top:20px}.stat small{font-size:12px}.tradeoff>p:not(.stat){font-size:14px}.time-bars{margin-top:24px}.time-bars i{height:24px}.limit-conclusion{margin-top:65px}.limit-conclusion>p{font-size:14px}.limit-conclusion h3{font-size:clamp(1.35rem,5.3vw,1.8rem);line-height:1.65;margin:20px 0}.partnership{grid-template-columns:1fr;gap:0;padding-top:70px}.partnership .section-heading h2{font-size:clamp(2.2rem,7.7vw,3.2rem)}.partnership .section-heading>p:last-child{font-size:16px;line-height:1.9}.zero-badge{width:185px;height:185px;justify-self:center;margin:40px 0 10px;box-shadow:7px 7px 0 #43224b}.zero-badge>span{font-size:12px}.zero-badge>strong{font-size:80px}.zero-badge strong span{font-size:26px}.partnership-message{margin-top:32px}.partnership-message .lead{font-size:17px}.partnership-message>p+p{font-size:14px;line-height:1.95}.comparison-wrap{margin-top:32px;border-radius:7px}.comparison{font-size:12px;line-height:1.7}.comparison th,.comparison td{padding:16px 9px}.comparison th:first-child{width:23%}.comparison thead th:last-child{font-size:20px}.comparison td:last-child strong{font-size:22px}.revenue{grid-template-columns:1fr;margin-top:32px;gap:20px}.revenue>div{flex-direction:row;align-items:center}.revenue>div>span{font-size:12px}.revenue strong{font-size:12px}.revenue b{font-size:32px;padding:0 3px}.services-layout{grid-template-columns:1fr;gap:40px;margin-top:35px}.service-list summary{min-height:76px;gap:15px;padding:18px 0}.service-list h3{font-size:21px}.service-number{font-size:16px;min-width:28px}.service-list details>p{padding:0 10px 25px 43px;font-size:14px}.your-part{position:relative;top:auto;padding:32px 29px;max-width:460px;width:96%;margin:auto;box-shadow:5px 5px 0 var(--ink)}.your-part h3{font-size:28px}.your-part h3 br{display:none}.your-part li strong{font-size:16px}.your-part li span{font-size:13px}.note-pin{font-size:42px;right:22px;top:27px}.cost-note>strong{font-size:20px}.vision{grid-template-columns:1fr;gap:45px}.vision-copy h2{font-size:clamp(2rem,6.8vw,2.9rem)}.vision-copy>p:not(.section-index){font-size:14px;line-height:1.9}.growth-diagram{margin:10px 10px 15px;max-width:430px;justify-self:center;width:95%}.growth-caption{font-size:14px;left:0;top:0}.growth-step{height:75px;padding:17px 20px;box-shadow:5px 0 0 var(--ink)}.growth-step strong{font-size:20px}.step-four{box-shadow:5px 5px 0 var(--ink)}.step-four b{font-size:60px;left:-19px;bottom:-24px}.founder{grid-template-columns:1fr;gap:42px}.founder-title{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between}.founder-title .section-index{width:100%}.founder-title h2{font-size:2.15rem}.founder-title img{width:130px;margin:0}.founder-story article{gap:16px;padding-bottom:30px}.founder-story article:last-child{padding-top:30px}.founder-number{font-size:11px;width:30px;height:30px}.founder-story h3{font-size:21px}.founder-story p{font-size:14px;margin-top:17px}.fit .section-heading{text-align:left;margin-bottom:35px}.fit .section-index{justify-content:flex-start}.fit-grid{grid-template-columns:1fr;gap:26px}.fit-grid article{padding:28px}.fit-symbol{font-size:40px;margin-bottom:20px}.fit-grid h3{font-size:20px}.fit-grid ul li{font-size:14px;padding-top:13px;padding-bottom:13px}.fit-grid ul li:before{top:13px}.faq{grid-template-columns:1fr;gap:28px;padding-top:0}.faq-heading{position:static}.faq-heading h2 br{display:none}.faq-heading h2 .purple{margin-left:.25em}.question-mark{font-size:49px;margin-left:12px}.faq-list summary{font-size:15px;min-height:76px;gap:10px;padding:20px 0}.toggle-icon{width:22px;height:22px}.toggle-icon:before,.toggle-icon:after{width:16px;top:10px}.answer{font-size:14px;padding-right:6px}.platform-comparison div{font-size:12px;padding:10px;grid-template-columns:1fr 1.3fr}.coffee{grid-template-columns:1fr;gap:43px;padding-top:60px;padding-bottom:65px}.coffee-copy{grid-row:1}.coffee h2{font-size:clamp(2rem,6.8vw,2.7rem)}.coffee-copy>p:not(.section-index):not(.button-note){font-size:15px;margin-top:23px}.coffee .button{font-size:16px;min-height:55px;padding:15px 32px;margin-top:27px}.coffee-art{width:92%;max-width:430px;justify-self:center;box-shadow:5px 5px 0 var(--ink)}.coffee-art img{aspect-ratio:1.2/1}.site-footer{padding:25px 7vw 100px;gap:15px;flex-wrap:wrap;font-size:12px}.site-footer img{width:73px}.site-footer p{margin:0}.site-footer>a:last-child{margin-left:88px;margin-top:-15px}.mobile-cta{display:flex;position:fixed;bottom:max(15px,env(safe-area-inset-bottom));left:7vw;right:7vw;z-index:95;min-height:54px;box-shadow:4px 4px 0 var(--ink);font-size:16px;padding:13px 20px;gap:16px;translate:0 100px;visibility:hidden;transition:translate .3s,visibility .3s}.mobile-cta small{font-size:11px;font-weight:500}.mobile-cta.is-visible{translate:0 0;visibility:visible}}
@media(max-width:360px){.hero h1{font-size:2.45rem}.section{padding-left:6vw;padding-right:6vw}.comparison th,.comparison td{padding:14px 7px;font-size:11px}.hero-description{font-size:14px}.hero-sticker{right:-2%;padding:11px 15px}.hero-sticker strong{font-size:16px}.fit-grid article{padding:25px}.fit-grid h3{font-size:18px}.revenue b{font-size:28px}.chapter-strip{gap:11px;font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.motion-ready .reveal{opacity:1;translate:none}.hero-art{transform:none!important}.workflow-area.is-visible .workflow li{background:var(--tile)}.button:hover{transform:none}}
/* Illustrations and real channel evidence */
.hero-art>img{aspect-ratio:1/1;object-fit:cover;border:var(--line);border-radius:48% 48% 8px 8px;box-shadow:7px 7px 0 var(--ink)}
.partnership{grid-template-columns:1fr 360px}
.partnership-art{position:relative;align-self:center}
.partnership-art>img{width:100%;aspect-ratio:1;object-fit:contain}
.partnership-art .zero-badge{position:absolute;right:-10px;bottom:-23px;width:146px;height:146px;box-shadow:5px 5px 0 #43224b}
.partnership-art .zero-badge>span{font-size:12px}
.partnership-art .zero-badge>strong{font-size:67px}
.partnership-art .zero-badge strong span{font-size:24px}
.services-intro{display:flex;justify-content:space-between;align-items:center;gap:40px}
.tools-art{width:37%;max-height:250px;object-fit:contain;mix-blend-mode:multiply}
.vision-visual{align-self:center}
.teaching-art{width:100%;max-height:300px;object-fit:cover;border:var(--line);border-radius:48% 48% 5px 5px;margin-bottom:40px;box-shadow:5px 5px 0 var(--ink)}
.vision-visual .growth-diagram{padding-top:40px}
.vision-visual .growth-caption{font-size:14px;top:-10px;padding:8px 15px}
.vision-visual .growth-step{height:72px}
.founder-title img{width:270px;margin-top:25px;mix-blend-mode:multiply;transform:rotate(-3deg)}
.fit-intro{display:flex;justify-content:center;align-items:flex-end;gap:45px;margin-bottom:35px}
.fit-intro .section-heading{margin:0 0 35px;text-align:left}
.fit-intro .section-index{justify-content:flex-start}
.ready-art{width:230px;height:245px;object-fit:contain;object-position:center bottom}
.questions-art{width:260px;max-width:100%;margin-top:30px;mix-blend-mode:multiply}
.channel-proof{padding-top:90px;background:#f7ecd7;border-bottom:var(--line)}
.proof-heading{display:grid;grid-template-columns:1.2fr .8fr;gap:0 50px;align-items:end}
.proof-label{display:block;font-size:13px;font-weight:800;letter-spacing:.02em;margin-bottom:18px}
.proof-heading>.proof-label{grid-column:1/-1}
.proof-heading h2{font-size:clamp(2rem,3.2vw,3.2rem)}
.proof-heading p{font-size:17px;margin-bottom:5px}
.proof-numbers{display:grid;grid-template-columns:1fr 1fr 1fr;margin:45px 0 32px;gap:30px}
.proof-numbers>div{border-top:2px solid var(--ink);padding-top:22px}
.proof-numbers>div>span{display:block;font-size:14px;font-weight:650;margin-bottom:15px}
.proof-numbers strong{font-family:var(--heading);font-size:clamp(2.3rem,4vw,3.7rem);line-height:1.3;letter-spacing:-.07em}
.proof-numbers strong span{font-size:.38em;letter-spacing:-.04em;margin-left:6px}
.analytics-preview{border:var(--line);padding:0;display:block;width:100%;background:#111;color:var(--cream);border-radius:12px;overflow:hidden;cursor:zoom-in;box-shadow:7px 7px 0 var(--ink);text-align:center}
.analytics-preview img{width:100%;height:auto}
.analytics-preview>span{display:block;font:600 13px/1.5 -apple-system,'Malgun Gothic',sans-serif;padding:13px;border-top:1px solid #444}
.analytics-preview:hover>span{background:var(--purple)}
.proof-conclusion{display:grid;grid-template-columns:1.2fr .8fr;gap:45px;align-items:end;margin-top:58px}
.proof-conclusion h3{font-size:clamp(1.7rem,2.7vw,2.65rem);line-height:1.5}
.proof-conclusion>p{font-size:16px;line-height:1.95}
.analytics-dialog{width:min(96vw,1600px);max-width:96vw;padding:0;border:var(--line);border-radius:12px;background:var(--cream);color:var(--ink);max-height:92vh}
.analytics-dialog::backdrop{background:#211b28d9;backdrop-filter:blur(5px)}
.dialog-heading{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:20px 25px;position:sticky;top:0;background:var(--cream)}
.dialog-heading h2{font-size:20px}.dialog-close{padding:9px 17px;border:var(--line);border-radius:999px;background:var(--yellow);font-weight:700;cursor:pointer;white-space:nowrap}
.analytics-full{overflow-x:auto}.analytics-full img{width:100%;min-width:900px;max-width:none}
@media(max-width:1100px){.partnership{grid-template-columns:1fr 270px}.partnership-art .zero-badge{width:123px;height:123px;right:-12px;bottom:-22px}.partnership-art .zero-badge>strong{font-size:56px}.partnership-art .zero-badge>span{font-size:11px}.proof-heading,.proof-conclusion{grid-template-columns:1fr;gap:24px}.fit-intro{gap:28px}.ready-art{width:190px;height:220px}.tools-art{max-height:210px}}
@media(max-width:760px){.hero-art>img{aspect-ratio:1.2/1;box-shadow:5px 5px 0 var(--ink)}.partnership{grid-template-columns:1fr}.partnership-art{width:255px;justify-self:center;margin-top:30px;margin-bottom:28px}.partnership-art .zero-badge{margin:0;width:110px;height:110px;bottom:-5px;right:-25px}.partnership-art .zero-badge>strong{font-size:50px}.partnership-art .zero-badge strong span{font-size:19px}.services-intro{display:block}.tools-art{width:80%;margin:25px auto 0;max-height:210px}.services-layout{margin-top:23px}.teaching-art{max-height:250px;aspect-ratio:1.5;object-fit:cover;margin-bottom:35px}.vision-visual .growth-diagram{margin-top:0;width:95%}.vision-visual .growth-step{height:65px}.founder-title img{width:135px;margin:0}.fit-intro{position:relative;display:block;margin-bottom:30px}.fit-intro .section-heading{margin:0;text-align:left;position:relative;z-index:1}.fit-intro .section-heading h2{font-size:clamp(1.8rem,5.9vw,2.5rem)}.ready-art{width:155px;height:170px;margin:20px auto -25px}.faq-heading{position:relative}.questions-art{position:absolute;right:-5px;top:-14px;width:110px;margin:0}.faq-heading .section-index{padding-right:100px}.question-mark{display:none}.channel-proof{padding-top:65px}.proof-heading h2{font-size:clamp(1.8rem,5.8vw,2.5rem)}.proof-heading p{font-size:14px}.proof-label{font-size:12px;margin-bottom:17px}.proof-heading{gap:18px}.proof-numbers{gap:13px;margin:30px 0 25px}.proof-numbers>div{padding-top:15px}.proof-numbers>div>span{font-size:11px;margin-bottom:12px}.proof-numbers strong{font-size:clamp(1.5rem,6vw,2rem)}.proof-numbers strong span{font-size:11px;margin-left:3px;display:block;line-height:1.8;margin-top:3px}.analytics-preview{border-radius:6px;box-shadow:4px 4px 0 var(--ink)}.analytics-preview>span{font-size:11px;padding:10px}.proof-conclusion{gap:23px;margin-top:38px}.proof-conclusion h3{font-size:clamp(1.6rem,5.3vw,2.2rem)}.proof-conclusion>p{font-size:14px}.dialog-heading{padding:15px}.dialog-heading h2{font-size:14px}.dialog-close{font-size:12px;padding:8px 13px}.analytics-dialog{max-width:96vw;width:96vw}.analytics-full img{min-width:1100px}}
/* Keep every illustration fully visible at its original aspect ratio. */
.hero-art>img{aspect-ratio:auto;object-fit:contain;border-radius:14px;box-shadow:5px 5px 0 var(--ink)}
.hero-sticker{right:-8px;top:-57px;z-index:1}
.hero-art{margin-top:55px}
.problem-art,.coffee-art{border-radius:14px;overflow:visible}
.problem-art img,.coffee-art img{width:100%;height:auto;aspect-ratio:auto;object-fit:contain;border-radius:12px}
.teaching-art{height:auto;max-height:none;aspect-ratio:auto;object-fit:contain;border-radius:14px}
@media(max-width:760px){.hero-art{margin-top:65px}.hero-art>img{aspect-ratio:auto}.hero-sticker{top:-49px;right:0}.problem-art img,.coffee-art img{aspect-ratio:auto}.teaching-art{max-height:none;aspect-ratio:auto}.coffee-art{width:100%}.problem-art{width:100%}}
.hero-art{margin-top:20px}
@media(max-width:760px){.hero-art{margin-top:35px}}

/* Pop animal characters stay in the flow, with room around every silhouette. */
.animal-art{display:block;height:auto;object-fit:contain}
.limits-intro{display:flex;align-items:center;justify-content:center;gap:48px}
.limits-intro .section-heading{text-align:left}
.limits-intro .section-index{justify-content:flex-start}
.camera-dog{width:220px;flex-shrink:0;transform:rotate(-5deg)}
.your-part-title{display:flex;align-items:center;justify-content:space-between;gap:16px}
.book-cat{width:125px;max-width:40%;transform:rotate(5deg)}
.faq-illustrations{display:flex;align-items:center;gap:10px;margin-top:30px;max-width:320px}
.faq-illustrations .idea-rabbit{width:60%}
.faq-illustrations .questions-art{position:static;width:40%;margin:0;max-width:none}
.coffee-copy{position:relative;padding-bottom:100px}
.coffee-bear{width:135px;position:absolute;bottom:-25px;right:0;transform:rotate(6deg)}
@media(max-width:760px){
.limits-intro{gap:16px;align-items:flex-end}.camera-dog{width:26%;max-width:120px;order:2}.limits-intro .section-heading{flex:1}.limits-intro h2{font-size:clamp(1.65rem,5.6vw,2.3rem)}
.your-part-title{gap:12px}.your-part-title h3{margin:0}.book-cat{width:90px;margin:0}
.faq-illustrations{max-width:210px;margin-top:24px;gap:20px}.faq-heading .section-index{padding-right:0}
.coffee-copy{padding-bottom:70px}.coffee-bear{width:105px;bottom:-25px;right:-5px}
.ready-art{margin-bottom:0}
}
@media(max-width:760px){.faq-heading{top:auto}}
@media(max-width:760px){.your-part-title h3{font-size:25px}.your-part-title h3 br{display:block}}