/* Typography, diagrams and illustrations share one continuous scene. */
:root{--line:3px solid var(--ink)}
.section{border-bottom:3px solid var(--ink)}
.button{border-width:3px}
.section-index:before{height:3px}
.room-stage{isolation:isolate;position:relative;overflow:hidden}
.scene-backdrop{position:absolute;inset:auto 0 0;z-index:-1;pointer-events:none;line-height:0}
.scene-backdrop img{display:block;width:100%;max-width:none;height:auto;mix-blend-mode:normal}
.hero.room-stage{display:block;min-height:max(790px,57.15vw);padding:55px 6vw 130px;background:#fff8e8}
.hero-copy{width:42%;position:relative}
.hero h1{font-size:clamp(40px,4.4vw,72px)}
.hero .hero-description{font-size:16px}
.hero .hero-aside{position:absolute;left:6vw;bottom:28px;width:36%;margin:0;padding:0;border:0;text-align:left;color:var(--ink);font-size:12px}
.problem.room-stage,.coffee.room-stage{display:block;min-height:max(790px,57.15vw);padding:70px 6vw 150px}
.problem-copy,.coffee-copy{position:relative;width:43%;margin-left:auto;padding:0}
.problem-copy h2,.coffee-copy h2{font-size:clamp(34px,3.45vw,57px)}
.problem-copy>p:not(.section-index):not(.lead){font-size:15px}
.problem-copy h2 br{display:initial!important}
.problem-copy .lead{font-size:clamp(20px,1.8vw,28px);line-height:1.6;margin:30px 0}
.problem-points{font-size:17px;line-height:1.85;margin:0 0 24px}
.problem-points li+li{margin-top:20px}
.problem-copy .small-copy{font-size:14px!important;line-height:1.8}
.coffee-copy .coffee-bear{position:static;width:140px;margin:28px 0 0 auto;transform:rotate(5deg)}
.coffee.room-stage{padding-bottom:65px}
.partnership.section,.vision.section{display:block;padding:0}
.partnership-stage,.vision-stage{min-height:max(760px,57.15vw);padding:70px 6vw 120px}
.partnership-stage>.section-heading,.vision-stage>.vision-copy{width:43%;max-width:none}
.partnership-stage h2{font-size:clamp(42px,4.3vw,68px)}
.partnership-stage .section-heading>p:last-child{font-size:18px}
.partnership-board{position:relative;background:var(--pink);color:var(--ink);padding:35px 10vw 70px}
.partnership-board .partnership-message strong{color:var(--purple);box-shadow:0 2px 0 var(--purple)}
.partnership-board .revenue b{color:var(--purple)}
.partnership-message{margin:0}
.comparison-wrap{border:4px solid var(--ink);border-radius:5px;box-shadow:8px 9px 0 #241e27;transform:rotate(-.5deg);margin-top:32px}
.comparison th,.comparison td{border-bottom:2px solid #241e2733}
.comparison thead{background:var(--mint)}
.revenue{margin-top:35px}
.vision-stage>.vision-copy h2{font-size:clamp(36px,3.5vw,58px)}
.vision-steps{padding:0 10vw 70px;background:var(--cream);position:relative}
.vision-steps .growth-diagram{max-width:780px;margin:0 auto;padding-top:65px;gap:0}
.vision-steps .growth-step{border-width:3px;height:80px}
.vision-steps .growth-caption{border-width:3px;background:var(--yellow);left:0;top:-14px}
.illustrated-room{isolation:isolate;background:var(--pink);padding-left:17vw;padding-right:17vw;padding-bottom:80px;overflow:hidden}
.room-surround{position:absolute;left:0;right:0;top:0;z-index:-1;pointer-events:none;line-height:0}
.room-surround img{width:100%;height:auto;max-width:none;mix-blend-mode:normal}
.limits-intro{gap:35px;justify-content:flex-start}
.limits-intro .section-heading{margin:0}
.limits-intro{justify-content:center}.limits-intro .section-heading{text-align:center}.limits-intro .section-index{justify-content:center}
.camera-dog{width:220px}
.workflow-area{border:4px solid var(--ink);border-radius:6px;background:var(--mint);padding:28px 28px 24px;box-shadow:8px 9px 0 var(--ink);transform:rotate(-.5deg)}
.workflow{gap:12px}
.workflow li{border-width:3px;background:var(--cream);font-size:14px}
.workflow li:not(:last-child):after{font-size:25px;right:-13px}
.workflow-summary{font-size:18px}
.tradeoffs{gap:30px;margin-top:50px}
.tradeoff{border-width:3px;padding:32px}
.limit-conclusion{margin-top:70px}
.services-intro{display:block}
.services.illustrated-room,.fit.illustrated-room{padding-left:6vw;padding-right:34vw;min-height:max(800px,57.15vw)}
.services.illustrated-room .room-surround,.fit.illustrated-room .room-surround{top:auto;bottom:0}
.services.illustrated-room .room-surround img,.fit.illustrated-room .room-surround img{width:100%;margin:0}
.services.illustrated-room,.fit.illustrated-room{background:var(--cream)}
.services-layout{grid-template-columns:1.2fr 1fr;gap:6%}
.service-list{background:var(--cream);border:3px solid var(--ink);border-radius:5px;box-shadow:7px 8px 0 var(--ink);padding:0 24px}
.service-list details:last-child{border-bottom:0}
.service-list summary{min-height:82px;gap:12px}
.service-list h3{font-size:22px}
.service-list details>p{padding-left:0;padding-right:0}
.your-part{border-width:3px;top:120px;padding:30px 25px}
.your-part-title h3{font-size:28px}
.book-cat{width:130px}
.founder{gap:8%;grid-template-columns:.8fr 1.2fr}
.founder-title .founder-cat{width:240px;max-width:100%;margin-top:36px;mix-blend-mode:normal;transform:rotate(-4deg)}
.founder-story{background:var(--cream);padding:28px;border:3px solid var(--ink);box-shadow:7px 8px 0 var(--ink);transform:rotate(.7deg)}
.founder-story h3{font-size:clamp(24px,2.3vw,35px)}
.founder-story p{font-size:15px}
.founder.room-stage{display:block;min-height:max(800px,57.15vw);padding:65px 6vw 115px;background:var(--pink)}
.founder.room-stage .founder-title,.founder.room-stage .founder-story{width:43%;position:relative}
.founder.room-stage .founder-title h2{font-size:clamp(32px,3.3vw,53px)}
.founder.room-stage .founder-story{margin-top:36px;border:0;box-shadow:none;padding:0;transform:none;background:transparent}
.founder.room-stage .founder-story h3{font-size:clamp(25px,2.3vw,35px)}
.founder.room-stage .founder-story p{font-size:16px}
.founder.room-stage .founder-story article{padding-bottom:25px}
.founder.room-stage .founder-story article:last-child{padding-top:25px;padding-bottom:0}
.founder.room-stage .scene-backdrop{inset:0 0 auto}
.channel-proof.illustrated-room{background:var(--yellow)}
.proof-heading{display:block;max-width:950px;margin-left:7vw}
.proof-heading h2{font-size:clamp(30px,3.4vw,52px)}
.proof-heading p{margin-top:24px}
.proof-numbers>div{border-top:3px solid var(--ink)}
.proof-conclusion{grid-template-columns:1fr;gap:25px}
.proof-conclusion>p{max-width:650px}
.analytics-preview{border:4px solid var(--ink);border-radius:5px}
.fit-intro{justify-content:space-between;gap:30px;align-items:center}
.fit-intro .section-heading{margin:0}
.fit-intro .section-heading h2{font-size:clamp(29px,3.2vw,48px)}
.fit-companions{display:flex;align-items:flex-end;width:34%;flex:none}
.fit-companions img{width:56%;flex:none}
.fit-companions img+img{margin-left:-12%;transform:rotate(7deg)}
.fit-grid{gap:25px}
.fit-grid article{padding:30px;border-width:3px;border-radius:5px}
.fit-grid h3{font-size:22px}
.fit-grid ul li{font-size:15px}
.faq{padding-top:80px;grid-template-columns:.7fr 1.3fr;gap:6%}
.faq.illustrated-room{padding-left:22vw;padding-right:18vw}
.faq-heading{position:relative;top:auto}
.faq-list{border:3px solid var(--ink);background:var(--cream);padding:0 26px;box-shadow:7px 8px 0 var(--ink);border-radius:5px}
.faq-list details:last-child{border-bottom:0}
.faq-list summary{font-size:16px}
.faq-illustrations{max-width:260px;width:100%}
.faq-illustrations .idea-rabbit{width:100%}
.site-footer{background:var(--purple);color:var(--cream)}
@media(min-width:1800px){.illustrated-room{padding-left:max(15vw,calc((100vw - 1260px)/2));padding-right:max(15vw,calc((100vw - 1260px)/2))}}
@media(max-width:1100px) and (min-width:761px){
 .illustrated-room{padding-left:11vw;padding-right:11vw}.services-layout{gap:4%}.service-list{padding:0 18px}.service-list h3{font-size:19px}.your-part{padding:24px 18px}.your-part-title h3{font-size:23px}.book-cat{width:90px}.founder-story{padding:24px}.fit-companions{width:30%}
}
@media(min-width:1800px){.hero.room-stage{padding-top:6vw}.hero-copy{max-width:700px}}
/* Copy leads the composition; scenery supports the reading area. */
.problem.room-stage{min-height:max(790px,57.15vw);padding:60px 5vw 85px}
.problem.room-stage .scene-backdrop{width:100%;right:auto}
.problem-copy{width:49%;padding:32px 35px;background:var(--cream);border:4px solid var(--ink);border-radius:5px;box-shadow:8px 9px 0 var(--ink)}
.problem-copy .section-index{margin-bottom:20px}
.problem-copy h2{font-size:clamp(36px,3.8vw,61px);line-height:1.35}
.problem-copy .lead{font-family:var(--heading);font-size:clamp(21px,2vw,31px);line-height:1.6;margin:25px 0;color:var(--ink)}
.problem-copy .lead strong{background:var(--yellow);box-shadow:5px 0 0 var(--yellow),-3px 0 0 var(--yellow)}
.problem-points{margin:30px 0 0}
.problem-points li{border-top:2px solid var(--ink);padding-top:19px}
.problem-points li+li{margin-top:22px}
.problem-points li>span{display:block;font-size:17px;margin-bottom:8px}
.problem-points li>strong{display:block;font-family:var(--heading);font-size:clamp(24px,2.25vw,34px);line-height:1.45;color:var(--purple);letter-spacing:-.065em}
.partnership-stage .section-heading>p:last-child{font-size:22px;line-height:1.8}
.vision-copy>p:not(.section-index){font-size:20px;line-height:1.8}
.founder.room-stage .founder-title h2{font-size:clamp(38px,3.7vw,60px)}
.founder.room-stage .founder-story p{font-size:19px}
.coffee-copy>p:not(.section-index):not(.button-note){font-size:21px;line-height:1.8}
.proof-heading p,.proof-conclusion>p{font-size:20px;line-height:1.8}
.limit-conclusion>p{font-size:20px}
.limit-conclusion h3{font-size:clamp(32px,3.1vw,48px)}

.hero .hero-description{font-size:clamp(17px,1.5vw,23px);line-height:1.65;margin:25px 0 15px}
.hero-model{font-size:17px;line-height:1.7;border-left:4px solid var(--purple);padding-left:15px;margin:0 0 25px}
.hero-model strong{color:var(--purple)}
.service-owner{font-size:22px!important;padding:23px 0;border-bottom:3px solid var(--ink)}
.participation-time{font-size:15px;line-height:1.7;padding-bottom:20px;border-bottom:2px solid var(--ink)}
.participation-time strong{display:block;font-family:var(--heading);font-size:25px;color:var(--purple)}
.your-part-title h3{margin-bottom:15px}
.service-list summary{min-height:74px;padding:18px 0}
.services-layout{grid-template-columns:1.15fr 1fr;gap:5%}
.vision-stage,.partnership-stage{padding-bottom:90px}

@media(max-width:900px) and (min-width:761px){.hero.room-stage{min-height:790px}.hero-copy{width:46%}.hero h1{font-size:43px}.hero-description br{display:none}}
@media(max-width:760px){
  .hero.room-stage{display:flex;flex-direction:column;min-height:0;padding:36px 0 0;background:#fff8e8}
  .hero.room-stage{align-items:stretch}
  .hero-copy{width:auto;padding:0 7vw}
  .hero h1{font-size:clamp(38px,10.5vw,62px)}
  .hero .hero-description{font-size:14px}
  .scene-backdrop{position:relative;inset:auto;z-index:0;width:100%;overflow:hidden;flex:none}
  .scene-backdrop img{width:165%;max-width:none;margin-left:-65%}
  .hero .scene-backdrop{margin-top:30px}
  .hero .hero-aside{position:static;width:auto;padding:16px 7vw 22px;background:#edacbe;font-size:11px;text-align:center}
  .problem.room-stage,.coffee.room-stage{display:flex;flex-direction:column;padding:42px 0 0;min-height:0}
  .problem.room-stage,.coffee.room-stage,.founder.room-stage,.partnership-stage,.vision-stage{align-items:stretch}
  .problem-copy,.coffee-copy{order:0;width:auto;margin:0;padding:0 7vw}
  .problem-copy h2,.coffee-copy h2{font-size:clamp(28px,7vw,42px)}
  .problem-copy>p:not(.section-index):not(.lead){font-size:14px}
  .problem-copy .lead{font-size:21px;margin:24px 0}.problem-points{font-size:15px}.problem-copy .small-copy{font-size:13px!important}
  .problem.room-stage{padding:38px 0 0;min-height:0}
  .problem-copy{width:auto;margin:0 6vw;padding:25px 22px;border-width:3px;box-shadow:5px 6px 0 var(--ink)}
  .problem-copy h2{font-size:clamp(27px,7.8vw,36px)}
  .problem-copy .section-index{font-size:11px}
  .problem-copy .lead{font-size:18px;line-height:1.7}
  .problem-points li>span{font-size:13px}.problem-points li>strong{font-size:clamp(22px,6vw,29px)}
  .problem.room-stage .scene-backdrop{width:100%;right:auto}
  .problem .scene-backdrop,.coffee .scene-backdrop{order:1;margin-top:30px}
  .scene-left img{margin-left:0}
  .coffee-copy .coffee-bear{width:100px;margin:15px 0 -5px auto}
  .partnership-stage,.vision-stage{display:flex;flex-direction:column;min-height:0;padding:48px 0 0}
  .partnership-stage>.section-heading,.vision-stage>.vision-copy{width:auto;padding:0 7vw;order:0}
  .partnership-stage h2{font-size:clamp(33px,8.4vw,46px)}
  .partnership-stage .section-heading>p:last-child{font-size:16px}
  .partnership-stage .scene-backdrop,.vision-stage .scene-backdrop{order:1;margin-top:28px}
  .partnership-board{padding:35px 6vw 48px}
  .comparison{font-size:11px}.comparison th,.comparison td{padding:13px 7px}.comparison th:first-child{width:24%}.comparison thead th:last-child{font-size:20px}
  .comparison-wrap{box-shadow:4px 5px 0 var(--ink);transform:none}
  .vision-stage>.vision-copy h2{font-size:clamp(29px,7.3vw,43px)}
  .vision-steps{padding:35px 7vw 55px}
  .vision-steps .growth-diagram{width:95%;padding-top:50px}
  .vision-steps .growth-step{height:65px}
  .vision-steps .growth-caption{font-size:12px;top:0;left:-5px;padding:9px 13px}
  .illustrated-room{padding:55px 7vw 80px}
  .room-surround{overflow:hidden}.room-surround img{width:125%;margin-left:-12.5%}
  .limits-intro{gap:16px;align-items:center}.camera-dog{width:30%;order:2}
  .limits-intro .section-heading{flex:1}.limits-intro h2{font-size:clamp(24px,6.3vw,32px)}
  .workflow-area{margin-top:28px;padding:22px 14px;box-shadow:4px 5px 0 var(--ink);transform:none}
  .workflow-caption{font-size:12px;margin-bottom:20px}.workflow{gap:10px 8px}.workflow li{font-size:10px;padding:13px 2px}.workflow li span{font-size:9px}
  .workflow li:not(:last-child):after{right:-10px;font-size:19px}
  .workflow-summary{font-size:14px;margin-top:23px}
  .tradeoffs{gap:30px;margin-top:38px}.tradeoff{padding:27px}
  .limit-conclusion{margin-top:50px}.limit-conclusion h3{font-size:20px}
  .services-layout{display:block;margin-top:30px}.service-list{padding:0 20px;box-shadow:4px 5px 0 var(--ink)}
  .services.illustrated-room,.fit.illustrated-room{min-height:0;padding:48px 7vw 310px}
  .services.illustrated-room .room-surround img,.fit.illustrated-room .room-surround img{width:175%;margin-left:-75%}
  .service-list summary{min-height:76px}.service-list h3{font-size:20px}
  .your-part{margin:34px auto 0;width:97%;padding:28px 24px;top:auto}
  .your-part-title h3{font-size:25px}.your-part-title h3 br{display:block}.book-cat{width:95px}
  .founder{display:block}.founder-title{display:flex;flex-wrap:wrap;gap:0}
  .founder-title .founder-cat{width:125px;margin:0}
  .founder-story{margin-top:30px;padding:24px;transform:none;box-shadow:4px 5px 0 var(--ink)}
  .founder-story h3{font-size:21px}.founder-story p{font-size:14px}.founder-story article{gap:13px}
  .founder.room-stage{display:flex;flex-direction:column;min-height:0;padding:44px 0 0}
  .founder.room-stage .founder-title,.founder.room-stage .founder-story{width:auto;margin:0;padding:0 7vw;order:0}
  .founder.room-stage .founder-title h2{font-size:30px}
  .founder.room-stage .founder-story{margin-top:30px}
  .founder.room-stage .founder-story h3{font-size:23px}.founder.room-stage .founder-story p{font-size:15px}
  .vision-copy>p:not(.section-index){font-size:16px}
  .coffee-copy>p:not(.section-index):not(.button-note){font-size:17px}
  .proof-heading p,.proof-conclusion>p{font-size:16px}
  .limit-conclusion>p{font-size:16px}
  .founder.room-stage .scene-backdrop{order:1;margin-top:30px;inset:auto}
  .proof-heading{margin-left:0}.proof-heading h2{font-size:clamp(27px,6.7vw,38px)}
  .proof-heading p{margin-top:20px}.proof-numbers{gap:12px}
  .proof-conclusion{margin-top:34px}.proof-conclusion h3{font-size:clamp(24px,6vw,32px)}
  .fit-intro{display:block;margin-bottom:26px}.fit-intro .section-heading h2{font-size:clamp(27px,6.6vw,35px)}
  .fit-companions{width:180px;margin:15px auto 0}.fit-grid article{padding:26px}.fit-grid h3{font-size:20px}
  .faq{display:block;padding-top:52px}.faq-heading h2{font-size:30px}
  .faq.illustrated-room{padding:48px 7vw 80px}
  .faq-heading{padding:16px;margin-bottom:22px;background:var(--cream);border-radius:4px}.faq-list{position:relative}
  .faq-illustrations{width:135px;margin:20px auto}.faq-list{padding:0 20px;box-shadow:4px 5px 0 var(--ink)}
  .faq-list summary{font-size:14px;min-height:76px;gap:12px}
}

@media(max-width:760px){
.hero .hero-description{font-size:16px;line-height:1.75;margin:22px 0 16px}
.hero-model{font-size:14px;margin-bottom:24px;padding-left:12px}
.problem-points{margin-top:24px}.problem-points li>strong{font-size:clamp(21px,5.6vw,28px)}
.service-owner{font-size:21px!important}.participation-time{font-size:14px}.participation-time strong{font-size:24px}
.your-part-title h3{font-size:25px;margin-bottom:15px}
}

.hero .eyebrow{background:var(--cream)}
@media(min-width:761px){.channel-proof.illustrated-room{padding-left:24vw;padding-right:17vw}.proof-heading{margin-left:0}}

@media(max-width:760px){
 .proof-heading,.limits-intro .section-heading{position:relative;background:var(--cream);border:3px solid var(--ink);border-radius:5px;padding:22px 20px;box-shadow:5px 6px 0 var(--ink)}
 .proof-heading h2{font-size:clamp(24px,6.2vw,32px)}
 .proof-heading p{font-size:15px;line-height:1.8}
 .limits-intro .section-heading{text-align:left}.limits-intro .section-index{justify-content:flex-start}
 .proof-numbers{position:relative;background:var(--yellow);padding:12px 0 0}
}

@media(min-width:761px){.founder.room-stage{min-height:max(900px,63vw);background:var(--cream)}.founder.room-stage .scene-backdrop{inset:auto 0 0}}